Transportation diversity is good for business

“The findings support the notion that customers that arrive by modes other than the automobile are competitive consumers, spending similar amounts or more, on average, than their counterparts using automobiles. They are also more frequent patrons on average, presenting perhaps a unique marketing opportunity for these businesses.”

Consumer Behavior and Travel Choices: A Focus on Cyclists and Pedestrians

“300 South (Broadway) in the heart of downtown Salt Lake City was transformed last summer, with the addition of a protected bike lane, median islands, pedestrian crossings, planters, artwork and colored
pavements … Businesses on 300 South are doing better, as a whole,
than they were doing pre-project … Gross Receipts on 300 South increased by 8.79% from pre-project to post-project”

300 South Progress Report